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Monday, September 8, 2014

Thank you Tacolicious!


After this past weekend, I am even more smitten with SF favorite, Tacolicious. 

On Friday, I won a Twitter contest to attend the Tacolicious cookbook signing event at Williams-Sonoma in Union Square, and then the Tacolicious team invited Zach and I to attend the afterparty (complete with margaritas)! The Tacolicious team seemed like a true family, and they were so welcoming to Zach and me. 

Tacolicious, a Mexican-inspired restaurant, was started by the husband and wife team of Sara Deseran and Joe Hargrave as a farmer's market stand serving braised tacos. Eventually, they ended up creating a storefront location, bringing chef Telmo Faria and drink master Mike Barrow on board. Now, Tacolicious has expanded to four restaurants and they recently opened Chino, an Asian-inspired restaurant. Their food is California cuisine meets Mexican food, in a casual yet elegant environment.

Given their success and amazing food, it was about time for a cookbook. Sara actually is a food writer and the editor-at-large of San Francisco Magazine, so it made perfect sense for her to lead the cookbook. At first glance, the recipes seem simple enough for the at-home chef to master, plus the photography is absolutely stunning. My favorite part of the cookbook though are the stories accompanying each recipe--tales of how the Tacolicious team developed the recipes. I cannot wait to continue pouring over the cookbook and make some of my Tacolicious favorites at home!


In case you don't feel like cooking at home, you can pick up some Tacolicious favorites like braising sauces and salsas at Williams-Sonoma. Tacolicious donates all the proceeds from these products to a The Tacoliocious School Project, their initiative to support nearby public schools. Or eat at any of the Tacolicious restaurants on a Monday, and 15% of your proceeds will go to a public school. 

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